tl;dv Google Ads → Mixpanel Dashboard
Overview · last 7 days vs previous 7
Lag-windowed cost per outcome
Lag-windowed metrics describe cohorts that registered earlier in the period and have had time to convert.
The most recent days inside each lag window are incomplete by definition — directional, not final.
Registrations
First-time organizers
Business trial started
New paid subscriptions
Cost per registration over time no lag
Cost per first-time organizer over time 7d lag
By region
Region
Spend €
Regs
FTO (7d)
Trials (14d)
Paid (30d)
€ / Reg
€ / FTO
By campaign
Campaign
Region
Stage
Spend €
Regs
FTO
Trials
€ / Reg
Top converting keywords
Registrations
First-time organizers (7d)
Business trial (14d)
New paid subs (30d)
Keyword
Region
Clicks
Conv. rate
Spend €
€ / Conv
vs prev
All keywords (by spend)
Keyword
Campaign
Spend €
Clicks
Regs
FTO
€ / Reg
€ / Paid
Landing pages Dummy data
Page
Variant
Region
Visits
Regs
Reg / Visit
FTO
Trials
Bounce
Ad messaging Dummy data
Headline / description
Region
Variant
Impr.
Clicks
CTR
Regs
Click → Reg
Trials
CPC & CTR over time Dummy data
Impressions & clicks over time Dummy data
Impression share lost over time Dummy data