tl;dv Google Ads → Mixpanel Dashboard

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Cost per registration over time no lag

Cost per first-time organizer over time 7d lag

By region

Region	Spend €	Regs	FTO (7d)	Trials (14d)	Paid (30d)	€ / Reg	€ / FTO

By campaign

Campaign	Region	Stage	Spend €	Regs	FTO	Trials	€ / Reg

Top converting keywords

Keyword	Region	Clicks	Conversions	Conv. rate	Spend €	€ / Conv	vs prev

All keywords (by spend)

Keyword	Campaign	Spend €	Clicks	Regs	FTO	€ / Reg	€ / Paid

Landing pages Dummy data

Page	Variant	Region	Visits	Regs	Reg / Visit	FTO	Trials	Bounce

Ad messaging Dummy data

Headline / description	Region	Variant	Impr.	Clicks	CTR	Regs	Click → Reg	Trials

CPC & CTR over time Dummy data

Impressions & clicks over time Dummy data

Impression share lost over time Dummy data

Snapshot file: ~/iCloud/tl;dv-marketing/snapshot.json · Generated — · Refreshes nightly at 03:00 Europe/London once the scheduled job is wired · Landing pages and ad messaging tables show dummy data until GA4 page-views and Google Ads ad-asset reports are wired in · Reload this page to re-read the snapshot.